I’m a Product Designer and Manager with 15 years tech startup, agency and cultural sector experience. I lead design in cross functional product teams, transforming complex problems into simple and intuitive customer experiences.
I am passionate about helping customers achieve their goals, using qualitative and quantitative UX research throughout the design process to gain customer insights. This, in turn, contributes to business success by optimising for conversion.
I collaborate effectively with other leads across design, engineering, data and product to help squads determine team priorities and guide their work, while also contributing to strategic planning and the future direction of products.
As a design leader, I build high-performing teams and manage designers across squads within a feedback-driven environment. I coach and support with clear development plans, setting them up for personal and professional success.
CV available on request
Leadership skills
Team leadership
Line management
Interviewing and hiring
Performance reviews
Career development
Design strategy
UI/UX skills
Lean UX
Workshop facilitation
Design sprints
Customer interviews
Stakeholder interviews
Competitor analysis
Heuristic evaluation
Card sorting
Personas / JTBD
User journey mapping
Sketching / Wireframing
Prototyping
Usability testing (Guerilla/Lab)
Remote testing
A/B testing
Responsive design
Visual Design
Art Direction
HTML/CSS